Motorola in 2009 took aim at the iPhone in its ad campaign for the Droid smartphone. Motorola emphasized what “Droid does” to call out what the iPhone couldn’t do (video below) — a message that resonated with many consumers.
At CES 2011, Motorola and other handset makers are expected to flex a key muscle: dual-core processor
“Dual-core is going to be the key marketing,” said Tero Kuittinen, a telecom analyst at MKM Partners. “Why buy a single-core phone?”
Details already seem to be leaking about Motorola’s plans. Rumor has it that Motorola will unveil a smartphone codenamed Olympus, which may include a dual-core Nvidia Tegra 2 processor, an 8-megapixel camera, an HDMI port and a front-facing camera.
Similarly, LG has already announced the Optimus 2x , also a Tegra 2-powered smartphone, which is launching first in Korea. At CES, we might hear big news about a similar LG device for U.S. customers as well.
Less visible will be the under-the-hood battle between Nvidia and Intel for dual-core mobile-processor supremacy. Nvidia has positioned itself well for big gains in 2011, having reportedly racked up orders from Android-focused outfits like Samsung, Motorola and LG for its Tegra 2 chipset. (Nvidia’s Michael Rayfield prefers to dabble in jargon like “superphone” rather than “tablet,” but his point of reference is clear.)
Intel, as you might expect, hasn’t raised anything resembling a white flag, since it’s expecting approximately 35 new Atom-based tablets in the coming year from such companies as Lenovo, Dell and Toshiba. Especially intriguing is the chipmaker’s Oak Trail line, which could make huge inroads when Microsoft decides to debut a truly native, tablet-optimized OS.
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